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Concept Hair Dye Review

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You hardly believe anyone, if you say that you never wanted to change the natural color of hair. Unfortunately, most often the results of such spontaneous experiments are disappointing.

In order that the new color does not become an unpleasant surprise, you need to take a responsible approach to the choice of paint.

Professional hair cosmetics has undeniable advantages over cheap counterparts. Today let's talk about the brand Concept.

Read on to find out why Concept paint is so popular among hairdressers and what are its advantages.

Features of professional hair dye Concept profy touch

Professional cosmetics concept for hair - the result of the joint work of German and Russian specialists.

The range of products for hair care of this brand includes cosmetics for perm, styling and other hairdressing procedures.

Paint has three main advantages:

Due to these properties, Concept Hair Cosmetics is very popular both among hairdressers and for self-dyeing at home.

The disadvantages of this paint would be the need to mix the composition yourself.

Attention! If you paint at home and work with such ingredients for the first time, the planned shade may not turn out right away, because it depends on the amount of paint and oxidant.

Careful adherence to the instructions and a little practice quickly nullify any concerns.

Concept Hair Color Palette

The manufacturer has provided two series:

The series palette consists of 40 shades, which are grouped into 11 groups from natural to brownish-red.

Properly navigate in this diversity helps clear numbering system.

The numerical designation of the shade consists of two parts, separated by a dot. The first part is the designation of the color level, the second is the definition of the main and additional shades and nuances.

In addition to the 40 basic ones, six additional tones are provided for correcting the saturation and two equalizers for diluting the hue.

Reviews on Cream Hair Dye Concept

Those who have already used Concept paint for hair, note that this tool is of excellent quality.

Despite the low cost of cosmetics, professional masters and girls who paint themselves are satisfied with the result. In most cases, the resulting shade coincides with the expected.

In 90% of reviews focuses on the appearance of smoothness and a pleasant shine. The special moisturizer for hair helps to keep this effect.

Let's sum up

Concept cream hair dye is an excellent hair dye product that has three advantages: convenient use, a caring composition and a pleasant price.

The palette includes 40 shades of different groups and additional colors to adjust the resulting color. Mixing allows the master to get an individual, client-specific tone.

How to breed

The paint manufacturer draws the attention of the buyer to the possibility of unpleasant sensations associated with the fact that ammonia is present in the composition of the paint Profy.

Before use need to conduct a kind of sensitivity test. The standard test involves applying a mixture of a cotton swab to the area of ​​skin behind the ear about 2 days before staining.
If no unpleasant consequences were observed during this time, the dye can be safely used.

And if you suddenly paint the glass on the eyes, you must immediately rinse them with water. Also, apply the cream - paint must be in gloves.

Now tell about the process itself:

  1. To dissolve the cream - paint to obtain a homogeneous mixture should be in non-metallic dishes using a spatula made of plastic or a simple brush. Pre-wearing gloves and a protective blanket over the shoulders and back,
  2. It also gives a very detailed calculation in the form of a table in which proportions the paint itself should be used, the oxidant and, additionally, the mixtones and correctors to achieve the desired effect. Oxidant according to the instructions chosen in the ratio from 1: 1 to 2: 1 depending on the desired shade of hair. Moreover, it is necessary to determine what percentage of oxidant is suitable for staining: up to 1.2 or 4 tones,
  3. For application to the hair of medium thickness and length, it is enough to take one tube,
  4. When dyeing the hair a uniform shade, the mixture is applied immediately to the entire length of hair for 30-40 minutes. When staining first gray roots, the mixture is distributed at the roots for 10 minutes. And then applied to the full length of the hair for another 25-35 minutes,
  5. After dyeing the hair should be thoroughly washed. If there is a balm to maintain the brightness of the hair, then after washing the paint it is possible to apply it for 1-2 minutes. And then again thoroughly wash your hair and dry your hair.

Color palette

The palette of shades of this brand is truly amazing. Depending on the desired depth of tone (from 1 to 10), you can choose from over 80 shades.
And in Profy there are more than fifty shades. And in Soft from Concept there are more than 40 of them.

Shades are arranged in a palette from rather cold to saturated warm. And a professional master can easily create any chosen color and shade.

Lines in the Concept Profy Touch line:

  • Purely natural and intensely - natural for gray camouflage,
  • Golden and golden brown to create a blonde effect,
  • Separate ash shades,
  • All shades of copper,
  • Creative shades that create purple ebb,
  • Pearl - light and slightly darker,
  • Shades close to chestnut tone. Namely beige - chocolate and chocolate,
  • Golden brown and red - brown lines.

In the line of Soft options a little less.

Concept Profy Touch

Dye Profy due to the presence in it of ammonia allows you to achieve a rich palette of colors, and is 100% fighting any type of gray hair.

Even corrosive shades of yellow and reddish, which are obtained when working with other paints, are eliminated.

Concept soft touch

This paint is designed for professional salons. Its main feature is ammonia free staining.
But it is guaranteed high-quality camouflage gray hair small volume.
Dye gently acts on the hair cuticle. The composition of paint additionally included flaxseed oil, arginine, vitamin C.

Advantages and disadvantages

Here are the obvious advantages of the composition:

  • Easily cope with gray paint,
  • Very natural shades and a large palette of all kinds of tones,
  • No allergic reactions and burning sensation,
  • There is little or no smell of ammonia,
  • Does not spread when applied,
  • The shade corresponds to the stated
  • There is a ViPL care complex,
  • The paint was made according to European technologies from high-quality components, with their thorough preliminary testing,
  • Large selection of additional mixton and correctors,
  • Affordable price

About the minuses you can only say one thing. On gray hair dye can give a shade of 1-2 tones darker than stated. What, by the way, warn the sellers and the official website of the manufacturer.

Given these features, you need to more carefully choose shades. Also, the disadvantages include the absence of a balm to fix the color and gloves.


Hair Dye Selective, price here.

If we talk about the cost, then thanks to the well-coordinated work of the company's marketing specialists and the fact that production is in Russia, the prices for Concept series hair color are very affordable.
In the range from 90 to 150 rubles.

And about the causes of hair loss on the head in women in detail here.

What you need to have for eyelash extensions, the list in this article.

Svetlana, 35 years old, city of Moscow.

Paint Concept advised me a friend. My hair is thin and keeps volume poorly. After staining with the tone of Brown, I noticed that the hair really became harder. And the volume also increased. Tint turned out a little darker than we would like. But I'm still glad that my girlfriend obeyed. The next time I choose a shade lighter.

Zarina, 27, the city of Barnaul.

I have been using Essem Hair Concept Profy touch paint for almost 2 years. The first time recommended her familiar hairdresser. I liked her. During this time there have been attempts to change to another paint. But the result was not the same. Gray painted over bad. And I went back to Concept. The skin does not burn when applied with paint like other paints. One minus. It is a pity that in the kit there is no balm. Then to fix the color. He then, I think, would hold on even longer. But I do this. I buy oil for dyeing and add it immediately when mixed. The effect is as it should be.

Opinion hairdressers

Irina, 29 years old, Voronezh city.

I recommend the Profy dye of the Concept line to my customers for many years. I draw their attention to the fact that at home it is difficult to take into account the features of the hair and cuticle. In order to create a background clarification apply additional neutral and alkaline mixes. I manage to achieve complete painting of vitreous gray hair. In this paper, I also use the entire line of lamination and waving products from Essem Hair. Customers leave the salon happy. Come back again.

Mila, 34, Lipetsk.

Our salon is located near the city center. And attracts many reputable customers. Having learned that I use the professional means of the Concept line, produced using German technology, they agree to paint. Special blondes are very clean. Brighteners work well. Most often I use them on 6% and 9% bases. At a dilution of 1: 2 I achieve a violet tone, even without a mixtone. High-quality, professional paint. Recommend.

Regular use of proven products of this line for hair dyeing allows achieving remarkable results. Hair looks well-groomed. Shine. Sparkle with energy. The color palette gives you maximum opportunities to express your imagination.
The number of those who refuse paints from other manufacturers is becoming more and more and, thanks to affordable prices and professional staining effects, is switching to the use of this brand.

We also recommend that you read in more detail about how to repaint from dark blond to light brown hair color.

The origins of the brand "Concept"

All production facilities of Klever Company LLC are located in the Russian Federation. Together with German chemists and color technologists of ESSEM HAIR GmbH, the cosmetic conglomerate has created a product that meets international quality standards and at the same time takes into account the specifics of working with a Russian consumer. You can get acquainted with the technology of ombre hair dyeing here http://ilhair.ru/uxod/okrashivanie/osobennosti-ombre.html

During the eighteen years of its existence, Klever Company LLC has increased its production capacity. The opening of our own microbiological and research laboratory indicates a serious approach to the technological process at all levels. With the help of paint concept, you can make a shatush for short hair.

Palette «Profy Тouch»

"Profy Touch" is represented by eighty-five shades from 1 to 10 levels of pitch.

For the convenience of choosing the right color, the palette is divided into several lines (as well as the Kapous color palette):

  • natural,
  • intensive natural for gray hair,
  • gold,
  • golden brown
  • ashy colors of hair color
  • intense copper row and copper shades
  • red and coppery lines,
  • red-violet and purple shades,
  • two pearl shades
  • beige and chocolate shades,
  • brown-red and brown-golden range, through which you can get hair brown.

Each group is presented in several versions: from warm to cold, which gives the master the broadest possibilities in mixing the colors of the dye with each other to obtain the author's color options. Palette paint preference also allows you to achieve a good result, if you decide to make an ombre on blonde hair.

Also in the Concept palette of the Profy Touch series there are a number of special blond shades that work on high percentages of oxide (9% and 12%).

They are able to lighten previously unpainted hair by 2-4 tones. This greatly simplifies working with blond shades, since in this case no prior bleaching of powder is required. On our site you can see photos of shades of red hair color.

Any professional series of dyes can not do without mix tones (proofreaders).

They are used to neutralize undesirable shades or their enhancement, which is manifested at a particular level of hair depth (the so-called background lightening). There are several correctors in the Profy Тouch series:

  • Neutral 0 / 00N is used to dilute the color. By adding a neutral corrector, you can reduce the intensity of the pigment manifestation of the selected shade,
  • Alkaline corrector 0 / 00A is designed for loosening the hair cuticle, which provides high-quality staining of vitreous gray hair and Asian-type hair,
  • green, yellow, copper, red, blue and purple. By the way, dark red hair is in trend.

Soft Touch Line

This series is designed for professional hair coloring. Photos of girls using Concept paint prove the truth: this dye carefully paints curls without destroying their structure. If the percentage of gray hair does not exceed 30%, then it is safe to use the “Soft Touch” dye. The composition, in which there is no ammonia, is additionally enriched with caring components: vitamin C, arginine and flax oil.

How to achieve chocolate-colored hair, read our article.

The palette of forty shades gives a wide field for experiments with hair color, without damaging their structure.

In the formulation of the concept dyes there are no heavy metal salts. The absence of ammonia in the composition allows the use of low-percentage oxides: 1.5% for intensive toning and 3% for persistent staining.

Reviews of dyes "Concept":

Irina: Ammonia paint CONCEPT Soft Touch for me opened my master barber. Due to independent experiments with hair color, the tips became over-dried and the whole picture was not very pleasant. There was no money for restoring procedures in the salon. And then the master invited me to try ammonia free staining. Indeed, after it the hair becomes soft, but at the same time more dense.

Kristina: If it were not for the "Concept", most likely, would have to be painted with household dyes. Unfortunately, many professional paints were too expensive for me. But the hairdresser explained to me that kits for dyeing at home are created without taking into account the individual characteristics of the hair. To obtain a guaranteed result, they are equipped with high-percentage oxidants. It is unjustified, say for coloring tone to tone. When she opened my eyes to all these subtleties, I had to look for an alternative to expensive salon brands. And I found it in the face of the brand "Concept".

Anna: Crash yourself at home for many years. Thanks to the detailed instructions that are in each package with a tube of paint CONCEPT, the result is always encouraging. Moreover, I tried both “bezammiachku” and permanent paint. Until gray hair appeared, I bought only ammonia free. But Profy Touch is no worse, although it contains ammonia. But the palette in this series is much richer.

Of the main advantages of the “Concept” dyes it should be noted affordable price and wide range of colors. Or, fortunately, or unfortunately, they are freely sold in any store of professional products for hairdressers and are available to any person. Still, the “Concept” dyes are intended for professionals and require adherence to the rules of color.Illiterate use of the product can lead to unpredictable results, which discredit the brand in the eyes of the consumer.

A few words about the brand

Paint "Concept" was developed by Russian cosmetology experts and scientists of the firm "Clover" together with a German company "Ewald GmbH". Also produced and other hair care products: masks, shampoos, styling products and so on.

The choice of the components of the composition focused on a combination of natural ingredients (herbs and plant extracts) and synthetic (protein chains, lipid fractions), but the balance is shifted towards natural products.

All products undergo compulsory certification and registration in the state register of biologically active drugs.

This fact reduces to zero all doubts about the originality or effectiveness of the product, especially since it is checked not by one salon and not one hundred stylists.

What do we offer?

A complete set of care: masks, shampoos, brighteners, tonics. The entire range of the highest quality, despite the affordable price. Consider the paint, because their result is visible to the naked eye. Bright and dense color will serve as the best advertising salon, master stylist, and, directly, the paint itself.

Where to buy and how much?

Paint "Concept", reviews of which are presented in the article, is sold freely. It can be purchased not only by professional hairdressers in bulk, but also by retail ordinary women for home dyeing. You can buy the "Concept" in professional cosmetic stores, and the cost per package will surprise many. With all its advantages, this product is much cheaper than its advertised overseas counterparts. Due to the fact that the paint is made in Russia, it is possible to acquire it at a reasonable price, only 100-150 rubles per pack!

Reviews of paint "Concept"

What do women say when they painted themselves at home?

They write that it is easy to breed. Not everyone was able to achieve the desired result for the first time, but in the following staining they already knew in what consistency to dilute the components.

There are records that cope with gray hair 100%, the color is maintained up to two months.

Paint "Concept": reviews hairdressers

Professionals write that it is very pleasant to work with the "Concept" line. There are all the necessary mixton, and even a novice master can create the perfect tone.

Hairdressers are advised to paint it with the "Concept", and use it themselves. They write that all clients are advised to choose this particular paint, and after the first visit, many women become regular clients of the salon, praise the craftsmen and their talent for coloring!

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Watch the video: Modernn Concept Honest Hair Review (May 2024).